Contact this maven for branding strategy on any project that you are exploring that is experience-focused, relies heavily on branded customer touch-points, or for product development. He is well-experienced in the wholesale and manufacturing industry for the housewares trade, but is not limited to that area. He has 5 years of first-hand experience designing, manufacturing (China), marketing and selling all of his wares. See some of his design and products at soireehome.com and contact him so you can learn from his bumps and bruises along his path to success.
Career history: This maven is a specialist in brand design (product & architectural) with a rooted logic that stems from his training and career in the architecture world. His career path mutated from architecture to an architectural brand designer for fortune 500 companies for their premier design sites.
Soiree Wine Decanter, his first foray into product brand & design, launched in 2008 and is now an internationally distributed product and sold across the USA at major retailers from Bed Bath & Beyond to Nordstrom. He has proven himself a leader capable of innovating on all scales of design, from architecture to housewares. And what is more, he is able to design successful business platforms around them; successful from both a consumer stand-point as well as profitable business models.
Incredible top-down vision allows this diverse and internationally trained architect and branding-identity specialist to quickly assess any design or business challenge. Few people can boast the client experience and proven success to design in vast scales from city planning, branded interiors, products, graphics and so on… This combined with his first-hand knowledge of the manufacturing and building trades, make him a true maven for applying design to the business world or vice-versa.
He is also known for his great ability for marketing to the wine and spirits industry.
Soireehome Inc designs, manufactures, imports, sells, and leads the houseware/gift/wine industry in true honest product development. Focused on gourmet principles for design and materiality, we are are a quiet leader responsible for bringing 2 major category trends to prime consumer limelight: Wine aeration and self-chilling glasses. Keep an eye on us for new innovations and some fun products too!
Project management, Rendering and presentation development, Schematic design to construction documentation. Projects and clients included NYSHA, UniQlo, Vornado.
+ Brand designer with an emphasis on Bank of America. Lead design initiatives and execution for Bank of America. This included managing the brand installation for BOA "Nitro Sites" (BOA NYC launch in 2004. This assignment involved coordination of several vendors for brand media, finishes, furnishings, and installation. Worked closely with Jones Lang Lasalle on turn-key management. Oversaw Gensler & Whidden Silver Architects in their Architectural fit-outs, while designing and instructing all brand design for standard and custom design funishings, including muilti-media, signage, art, and material specs. + Worked on notable Wachovia branches. + Dave & Busters designs for Times Square. + Lead concept and design for National Envelope architectural brand identity package. + Assisted in interior brand concept for Hastings Entertainment. + Assisted in brand development for Walgreens Brand design.
Contractor & Design liaison for American Apparel Clothing Store design. Specializing in new store schematic concept and 3-D modeling. Designed furniture "kit of parts" program, and also did Construction Administration on 2 sites in progress in NYC.
+ "Atalanta Twins" - An Art & Architecture concept project funded by NLBVK. Worked directly with Berend Strik (Artist) and developed a traveling exhibition of art and architectural works that explored the concept of Medicinal Architecture for neurological disorders that are environment triggered - specifically Tourettes Syndrome. + Worked on Delta Metropol in conjunction with OMA (Rem Koolhaas) + Woningen en Brabaant - Dijk strategy system for new housing and recycled earth.
2000 - 2001
Electronic Art Installation Design
1996 - 2001
Bachelor of Arts (BA)
Architecure
1996 - 2000
Bachelor of Science (BS)
Building Sciences
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