Launched global partner/channel program, inteleCRM. Co-developed social CRM functionalities. Enabled full
transition into open source CRM and development of Zurmo.com.
• Closed ~77 deals in 15 months with partners like Inside View, across all major continents in ~25 countries
- Initiated and built partner program from scratch
• Propelled company to be one of the first adopters of "Social" CRM by engaging in the design integration of various applications such as Inside View, Ping.FM, and others.

An idea incubator and consultancy firm focused on equity, real estate, and technology investments/projects.
• Led development of multi-currency mobile wallet allowing international bank to bank money transfers with capability for currency conversion and diversified currency portfolio management
- Integrated with social networks/CRM/contacts, Invoicing, and in-app messaging
• Led investment into Reed's All Natural Beverages before its Nasdaq IPO and 400% rise from $2 to 10 per share to become US's leading "All Natural Beverage" brand
• Started 52-acre timber (teak, mahogany) plantation in Nicaragua
• Pioneer of the "Stansberry Trade", later made famous by websites such as StockGumshoe.com
• Won open competition out of 450 security analysts to become one of the first five co-contributors to
TheCrux.com, the world's leading financial digest
• Created Daze News daily news digest focused on money, politics, and entertainment that grew from zero to 200,000 visitors a month
- Created mockups and requirement docs for front end web development and for custom CMS with feed
management and SEO editing features.
• Led design, build-out of custom meta social search engine aggregating news and links from roughly 25 various
social content+search API's

Launched and Co-Founded Peak.com and Spartan Races, a $50M+ dollar per year lifestyle and events brand and arguably the fastest growing sport in the world.
• Evangelized for reinvigoration of business model instituting adherence to yield optimization principles
• Positioned firm as industry leader by reshaping from Events brand into Lifestyle brand with clear vision
- Expanded brand by fostering new marketing and revenue channels: apparel, food, TV, athletes.
• Led total overhaul of all marketing and customer experience processes, including checkout, CRM, social media, and even corporate communications
• Instituted new marketing data reporting, with clear plans, processes & budgets, and chain of command,
- Implemented decision-making process based on data and focused on yield optimization.
- Created detailed marketing plans and multi-year strategies for business growth and expansion.
• Created and promoted Peak Races, to became famous for "The Death Race", first offering of a sports event sub- industry that became known as "Obstacle Races"
- Created and promoted largest niche social network towards Adventure Racing and Endurance Athletes

2006
Increased revenue streams from $1800 per day to $6K-$12K per day In 3 months by overhauling operations, making
new ad deals, and effectively managing inventory.
• Delivered 20% of company's daily profits by reinvigorating CPA inventory
• Launched first generation XML feed-based cost-per-click display ads around the world.
• Optimized largest pool of impressions of any publisher on entire Right Media Exchange.

Delivered 10-15% of firm revenue by controlling ad targeting decisions and campaigns. Launched contextual shopping
ad units.
• Revamped search in 3 months to generate $10-15K a day and up to $4000 an hour, despite "cap" from parent.
- Revamped search and targeting company-wide
- Led transformation of all Infospace, Miva, Shopping.com. Ditto, and Kanoodle operations
• Delivered 90% of revenue deals that ultimately launched AdModus (Behavioral Ads) spin off company
• Championed creating text-based banner ads from text ad feeds from 2nd tier search engines
- Advertising style quickly adopted by Europeans and others as a standard