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Ms. Demi Pietchell

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Current Employer:
Giant Concepts
Title:
Director of Business Development
Location:
West Palm Beach, Florida, United States
MavenScore: 2.5 / 5.0


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Knowledge Summary

This Maven is an online marketing consultant specializing in social media marketing, social media networking, social media optimization, viral marketing, video production, search engine optimization, content, and business development. In addition to founding a video production firm which specializes in viral video production and optimization, she is responsible for designing content, social media, viral marketing and search strategies for both B2B and B2C clients large and small. An active networker with a deep knowledge of community building, she is Chapter Chair of Social Media Club Palm Beach County, advisor to the business networking / coworking / micro-funding / start-up accelerator Caffeine, and appears twice a week on the internet radio show Social Chats. She is a graduate of both the Maurice Kanbar Institute of Film and Television and the Interactive Telecommunications Program (ITP) at Tisch School of the Arts, New York University.

Experience

Current Employer:
SocialChats.net
Title:
Co-Host
Dates:
Jan 2010 - Present
Description:

• Co-hosted weekly live podcast web series focused on personal branding, social media, and marketing
• Attended industry events to live broadcast and interview attendees, guests, and staff as a member of the press
• Hosted and sponsored


Current Employer:
Social Media Club
Title:
Chapter Chair
Dates:
Jan 2010 - Present
Description:

Lead and organized chapter of international non-profit organization with primary mission to host conversations that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate, and relate to one


Current Employer:
Self-Employed (Social Media and Business Development Consultant)
Dates:
Jan 2003 - Present
Description:

• Founded, organized and produced New York and Hollywood networking and nightclub events
• Developed and managed custom social media build-outs for clients to promote their businesses by analyzing, targeting, developing and maintaining their web


Current Employer:
Hollow Clone Factory
Title:
Founder / Filmmaker
Dates:
Jan 1995 - Present
Description:

• Co-founded Hollow Clone Factory, a full-service film and video production company
• Produced fine art digital photographic collage
• Developed, wrote, directed, shot, produced and edited award-winning film, video and new media
• Bid, scheduled,


Past Experience:
Yellow Thunder Media
Title:
Account Executive
Dates:
Jan 2012 - Apr 2013
Description:

Business development for agency that seeds viral videos with guaranteed viral video pushes on YouTube.


Past Experience:
BMI Elite
Title:
Director of Marketing
Dates:
Jan 2011 - Jan 2012
Description:

• Leveraged extensive network of personal contacts, developing relationships and partnerships to attract new
business
• Spearheaded and managed all corporate, in-house and client social media campaigns
• Interacted with online communities in social


Past Experience:
Giant Concepts
Title:
Director of Business Development
Dates:
Jan 2010 - Apr 2013
Description:

• Spearheaded and managed all in-house and client social media campaigns
• Served as client point of contact, interfacing with clients, monitoring production timetables, ensuring
all milestones were met and addressed, keeping team apprised of


Past Experience:
Excelsior Interactive
Title:
Client Services Manager / Marketing Engineer
Dates:
Jan 2010 - Dec 2010
Description:

2010
• Spearheaded and managed all in-house and client social media campaigns
• Served as client point of contact, interfacing with clients, monitoring production timetables, ensuring
all milestones were met and addressed, keeping team apprised of


Past Experience:
ThisNext.com
Title:
Viral Marketing Associate
Dates:
Jan 2008 - Jan 2009
Description:

• Interacted with online communities in social networking sites, bookmarking sites, blogs and forums to evangelize brand, increase site usage and traffic, and attract new users
• Developed contests, events, and methods for attracting new members and


Past Experience:
Paramount Pictures Corporation
Title:
Executive Assistant to Vice Presidents of Brand Marketing
Dates:
Jan 2007 - Dec 2007
Description:

2007
• Created promotional flyers, sales decks, and one sheets
• Wrote scripts for consumer complaint voicemail line
• Provided customer service for consumer complaints
• Managed hardware, software, IT tickets, and supply orders
• Managed phones,


Past Experience:
KO-MAR Productions
Title:
Producer / Post-Production Coordinator
Dates:
Jan 2001 - Jan 2003
Description:

• Wrote and produced commercials, marketing videos, training tools, educational videos and new media
• Wrote project bids based on analysis of project specs
• Supervised post-production for multiple projects simultaneously
• Organized and lead


Knowledge, Keywords & Publications

Education & Languages

New York University

Bachelors

Film and Television

New York University

Masters

Telecommunications

Certifications & Licenses