This Maven has over 25 years experience in public relations, marketing and branding, with stints as an in-house marketing director, and public relations director for two marketing agencies. Some of the clients he has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program.
A LinkedIn power connector, this Maven has more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts.
While the Communications Director for a leading email marketing software company, this Maven used the power of social media to secure placements in national press, including Inc., Fast Company, New York Times and the Wall Street Journal.
A published author and blogger, he has taught marketing and public relations for Duke University's continuing education department and the University of Irvine, California. He holds degree in Journalism and Communications from the University of Southern California.
As Chief Connections Officer for Chuck Hester Enterprises, Chuck is the principal consultant for international clients in the entrepreneurial and start up space. He applies his 25+ years of experience in PR, branding and marketing to develop and execute programs designed to help his clients reach their primary audience - their customers.
CIRPLE is a cloud-based social networking and group management platform that enables any organization to create public and private social circles for internal management and external engagement
Affinity: pertaining to persons who share the same interests Alliance: a merging of efforts. We are The Affinity Alliance, Inc. Proven professionals passionate about marketing and communications working with organizations passionate about their products and services. Do you have a marketing communications need? We can help!
With a foundation of more than 30 years experience in public relations, social media and the art of connecting, Chuck Hester Enterprises specializes in telling the stories of companies that are the greatest thing you've never heard of, but need to know about. We provide a non-nonsense, straight-forward approach to public relations and social media, helping you develop a game plan based on sound, real-world marketing communications principals. Tired of big agencies with lots of overhead that assign junior staffers to do the work for an exorbitant fee? Then it's time to talk to CHE - we offer PR and social media consulting for the rest of us!
My VenturePad is a network for brand strategy, small business growth and social networking that brings together some of the top thinkers in these areas. As a member of the Board of Advisors I frequently blog on my passion topics: social media for the common good, small business development and paying it forward. Join me!
Craig Newmark says it best, when talking about Linking In to Pay it Forward: Changing the Value Proposition in Social Media: People gravitate toward helping each other out, but we’re all busy, and need a little nudge now and then. On the Net, we don’t know how easy, or productive that can be, but Chuck’s “Linking In to Pay it Forward” does the job. It shows us how mutual assistance, via social media, helps others and also manages to help ourselves, and that ain’t bad.
Member of the Interim Board and Advisory Council for the Social Media Club - a community of champions for Social Media and those seeking to learn. www.socialmediaclub.org Join us!
LinkedIn Live Raleigh is an in-person networking group that meets every other month. It's purpose is two-fold: to promote in-person networking among local Raleigh-Durham LinkedIn connections and to foster the pay it forward lifestyle that gives to others.
Director of Communications for iContact, an email marketing software company for small businesses and non-profits. iContact, launched in July of 2003, now has more than 63,000 customers worldwide. In charge of all communications for iContact including: Media Relations Internal Communications Community Relations At iContact I have garnered coverage in national media, including Wall Street Journal, Fastcompany.com, Entrepreneur, Inc. and the New York Times. I have also secured Fortune Small Business and Success Magazine front covers, and multiple appearance for our CEO on The Big Idea with Donny Deutsch.
Director of Communications for iContact, an email marketing software company for small businesses and non-profits. iContact, launched in July of 2003. During my tenure, sales grew from $2.7 million to $60 million. I was directly involved in three rounds of funding for the company, resulting in more than $50 million raised. iContact was acquired by Vocus in 2011 for $169 million. In charge of all communications for iContact including: Media Relations Social Media Internal Communications Community Relations Secured coverage in national media for iContact and its execs including: * Wall Street Journal * Fastcompany.com * Entrepreneur * Inc. *New York Times * Fortune Small Business (front cover) * Success Magazine (front cover) * Multiple appearance for iContact CEO on The Big Idea with Donny Deutsch.
Evening instructor in marketing and branding at Duke University, Durham, NC.
Instructor in Branding, Marketing Research and Marketing Strategy courses for UC Irvine Extension.
In charge of all public relations activities for agency clients, the agency itself and for new business development.
Owner and partner in Marketing, Public Relations and Productivity consulting firm. Services include development of marketing plans, business analysis and consulting, product marketing, public relations, trade show support, collateral design and development, media relations and presentation coaching.
Past Chapter President, Orange County PRSA; District Delegate.
1977 - 1981
BA
Journalism and Communications
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Are you looking for a way to quickly and efficiently acquire specific skills and knowledge to take your business to the next level? Consider micro consulting – an increasingly popular form of professional advice that can help you succeed in your chosen field. In this article, we’ll discuss how micro consulting works and what it can do for you.
Micro consulting is a relatively new form of professional assistance that has surged in popularity over the past few years. It involves companies or individuals providing specialized services – usually on a project or hourly basis – to their clients. Clients can select micro-consultants with particular expertise, who then provide specific advice on an as-needed basis. This type of consulting helps businesses become more agile and better prepared for rapid change, making it an attractive option for many organizations.
There are numerous benefits associated with using micro consulting services. First, having access to highly qualified professionals can help your business stay competitive in a rapidly changing environment. With the right consultant on board, you can leverage their skills and knowledge to stay ahead of the curve. Additionally, hiring short-term help can save your business money in the long run. You only need to pay for services when you need them, which can add up to substantial savings over time. Finally, micro consulting allows for greater flexibility and scalability, since you can easily adjust your needs based on changing conditions.
Finding the right micro consultant for your needs doesn’t have to be difficult – several resources can help you make the best decision. Start by researching potential consultants and reading reviews from people who have used their services before. Once you’ve narrowed down your list, reach out to each consultant and discuss the specifics of their services. Finally, be sure to set up a contract that outlines everything you expect from them and how much they will be paid.
Micro consultants offer a range of services, depending on their area of expertise. Here’s a detailed list of some of the services they offer:
This involves helping businesses develop long-term plans, set goals and objectives, and create strategies for growth.
This involves analyzing existing business processes and making improvements to increase efficiency and productivity.
This involves identifying potential risks and prioritizing them to improve operational safety.
This involves advising on the use of technology tools to achieve specific business objectives or overcome challenges.
This involves providing guidance on security best practices to protect data from hackers or other malicious threats.
Micro consulting is a great way to quickly gain expertise without committing long-term resources. With an experienced micro consultant by your side, you can leverage their knowledge and skills to take your business to the next level. Whether you need advice on strategic planning, technology consulting, or risk management advisory, micro consultants are an invaluable asset for any business looking for a competitive edge. So if you’re ready to level up your business game, start by finding the right micro consultant today.
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Find out how micro consulting can provide your business with the specialized expertise it needs to succeed in a specific industry.
Micro consulting is becoming increasingly popular within specialized industries and niches. In this article, we explore how experts offer micro-consulting services to help businesses succeed in niche markets.
Micro-consulting services are short engagements offered by experts to help businesses succeed in a specific industry. These services provide specialized guidance, advice, and expertise that can be tailored to each company’s individual needs. This type of consulting offers a cost-effective way for businesses to solve specific problems or gain insights into particular areas of their operations
Micro-consulting services are often able to provide more specialized expertise than traditional consultants. This helps businesses identify and address issues that may be outside of their area of expertise. Additionally, micro-consulting provides personalized guidance and advice tailored to the individual needs of each business.
Micro consulting can help businesses succeed in niche markets by providing them with the specialized expertise needed to make informed decisions about their operations. For example, if a company is looking to break into an industry where they do not have much experience, a micro consultant could offer insights on the best practices for doing so. Furthermore, micro consultants can advise on how to target better customers in the industry and what strategies will likely be most successful.
The primary benefit of micro-consulting services is that they allow businesses to access the expertise needed without investing in expensive long-term contracts. This allows companies to save time and money while gaining access to the knowledge and experience necessary for success. In addition, these services offer flexibility as they can be tailored to the specific needs of each business.
When it comes to finding the right expert for your micro consulting services, it is important that you do your research. Look for individuals with extensive experience and expertise in the area you seek help with. Finding someone who is a good fit for your company’s culture and values is also important. Finally, ensure that you check references and verify qualifications before committing to any agreement.
Whenever businesses seek outside help from external experts, there are always going to be concerned about security. It is important that you ensure your micro-consulting services provider has the necessary security measures in place. This includes data encryption, secure communication protocols, and clear agreements regarding the handling of sensitive information.
When you hire a micro consultant, you will gain access to specialized expertise that can help your business succeed in its niche market. This can include insights into competitive trends, advice on marketing strategy, and guidance on capitalizing on emerging opportunities. Ultimately, this type of consulting can provide the tools and information necessary for businesses to reach their full potential.
Micro-consulting is an excellent option for businesses looking to tap into specialized industry knowledge without investing in expensive long-term contracts. With the right expertise and adequate security measures, these services can provide invaluable assistance that helps companies succeed in their respective niches. Whether it’s gaining insight into competitive trends or crafting an effective marketing strategy, micro-consulting can help businesses reach their full potential.
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Micro consulting is an increasingly popular strategy for businesses looking to save money and increase efficiency. By breaking up projects into smaller tasks, you can dramatically reduce costs by taking on only the projects that offer the greatest value. Micro consulting also allows you to focus on areas where your expertise is most valuable while still making progress on other business areas. With its cost savings and flexibility, micro consulting offers many benefits that help you maximize your bottom line.
Micro consulting involves working with specialists on smaller tasks or projects. This allows you to focus your resources on the areas of your business that are most important while still making progress in other areas. By breaking up a project into small chunks, you can minimize costs and ensure that each task is handled by the right expert for the job. This strategy helps businesses reduce their spending and maximize efficiency. Below are more detailed examples of how micro consulting works:
Finding the right expert for a task is key to successful micro consulting. By taking the time to research and compare different experts, you can ensure that you are getting the best service at a price that fits your budget. Consider not only the cost but also their experience and expertise in areas relevant to your project.
Outsourcing tasks through micro consulting can be an effective way to reduce costs while still ensuring quality work. You can find specialists who offer services at prices far lower than hiring full-time staff without sacrificing quality. Many companies use this strategy to access skills they might not otherwise have in-house.
Micro consulting can also help you streamline processes and increase efficiency. By breaking projects into smaller components, you can reduce the time and resources needed to complete them. This helps keep costs down while ensuring tasks are completed quickly and accurately.
Micro consulting offers a range of benefits that make it an attractive strategy for businesses looking to cut costs and boost their bottom line. Here are some of the key advantages that micro consulting provides:
One of the major benefits of micro consulting is the significant cost savings it provides. Businesses can dramatically reduce their expenses by taking on smaller tasks or projects while still achieving quality results.
Micro consulting also helps businesses increase efficiency and productivity. By breaking up projects into smaller chunks, you can ensure that tasks are completed quickly and accurately. This makes it easier to meet deadlines and maximize the impact of each investment.
Finally, micro-consulting allows businesses to access specialized knowledge they might not otherwise have in-house. By working with experts on specific tasks or projects, you can gain access to skills and expertise that would be difficult or expensive to acquire using other methods.
If you’re considering using micro consulting to help your business maximize its bottom line, there are a few key tips to remember. Below are some of the best ways to ensure you get the most out of your investments:
Before investing in micro consulting, take the time to research and compare different experts. Consider their cost and their experience and expertise in areas relevant to your project. This will help you find the right specialist for each task, allowing you to maximize value for money.
Micro consulting is an effective way to reduce costs, but it’s important that you prioritize tasks so that you’re not overspending on unnecessary projects. Take the time to identify which tasks are most important and consider outsourcing those first.
When working with micro consultants, it’s essential that you set clear goals and expectations for each project. This will help ensure a successful outcome as well as keep costs down. By ensuring everyone is on the same page from the start, you can maximize efficiency and ensure that your investments generate maximum returns.
Micro-consulting can be a great way for businesses to reduce costs and access specialized knowledge. Following the tips outlined above, you can maximize your investments and ensure that each project is completed effectively, efficiently, and on time. With a little research and preparation, micro-consulting can be an effective tool in helping your business reach its goals.
The post Save Big with Micro Consulting: Cut Costs and Boost Your Bottom Line appeared first on Maven.
When considering consulting services for your business, micro consulting and traditional consulting are two options to consider. In this article, we’ll explore the business differences between the two approaches and help you decide which route is best for your business.
Micro consulting and traditional consulting services have been around for a long time, but they’re becoming increasingly popular in today’s business environment. They offer different approaches to solving problems and can be used for different needs. In this article, we will discuss the differences between micro consulting and traditional consulting services, as well as how you can decide which is right for your business.
Micro consulting is a form of consulting that focuses on providing short-term, project-based solutions. It typically involves using technology to help businesses quickly identify problems and develop effective solutions. The goal of micro consulting is to reduce costs, increase efficiency, and cost-effectively achieve desired outcomes.
Traditional consulting services involve more long-term engagements with clients. These engagements often require extensive research and analysis and detailed plans for achieving goals and resolving issues. This type of service often requires a larger budget than micro consulting because it takes longer to complete projects and may require additional resources or personnel.
Micro consulting offers several advantages over traditional consulting services. It’s faster, more affordable, and can be tailored to specific needs. Additionally, micro consultants typically have specialized knowledge or skills that can help businesses in various ways.
The primary disadvantage of micro consulting is that it lacks the depth of analysis and expertise needed for large-scale projects. It also doesn’t provide the same level of personal connection between consultant and client as traditional consulting. In addition, the lack of long-term engagement means that issues may not be fully addressed or resolved.
Traditional consulting services offer more comprehensive solutions than micro consulting but require a larger budget and a longer timeline for completion. They also involve more detailed research, analysis, and planning. On the other hand, traditional consulting services often provide a greater level of personal connection between consultant and client and more opportunities for long-term relationships.
When deciding which type of consulting service is right for you, consider your goals, budget, timeline, and desired outcomes. If you need a quick solution to an immediate problem or are looking for specialized skills at an affordable price, micro consulting may be the way to go. However, if you’re looking for more comprehensive solutions that involve extensive research and analysis, traditional consulting may be best.
In addition to considering these factors when making a decision between micro consulting and traditional consulting, it’s also important to find a consultant who is experienced in the type of service you need. Do your research and look for consultants with strong portfolios and reviews from past clients. You should also ask them questions about their approach and experience to ensure they can provide the level of service you require.
Micro consulting and traditional consulting are two popular options for businesses looking for professional advice or assistance with problem-solving. Each service type has its advantages and disadvantages, so it’s important to weigh the pros and cons before deciding which one is right for your business. Consider your goals, budget, timeline, desired outcomes, and available resources when making a decision between micro consulting and traditional consulting. Additionally, make sure to find a consultant with the experience and skills to meet your needs. With careful consideration and research, you can choose the right consulting service for your business.
The post Micro Consulting vs. Traditional Consulting : Which one is right for you appeared first on Maven.
Discover everything you need to know about micro consulting and how it can benefit your business with our comprehensive guide.
Micro consulting is a rapidly growing business model that offers entrepreneurs and professionals the ability to provide targeted consulting services with greater efficiency and at a lower cost than traditional consulting models. By leveraging technology, micro consultants can more quickly connect with clients, work on multiple projects simultaneously, and complete tasks in far less time than traditional methods allow. In this guide, we’ll explore what micro consulting is, how it works, the benefits of using this business model, and how you can get started today!
Micro consulting involves providing professional services such as advice or guidance online or via remote means for short-term projects or tasks. It focuses on delivering specific expertise quickly and efficiently to meet th
e needs of individual customers or organizations. This type of consulting is distinct from traditional consulting in that it is often task-focused, allowing clients to access expertise on a “pay as you go” basis.
Using micro-consulting can offer numerous advantages for both the client and the consultant.
Below are some of the key benefits of micro consulting:
Starting a micro-consulting business is relatively straightforward. Here are detailed steps to get started:
Many online job boards and freelance marketplaces are beginning to offer micro-consulting jobs. You can also find opportunities through networking or by reaching out directly to potential clients. Here are a few popular platforms for finding micro consulting gigs:
These job boards provide an excellent way to find existing opportunities as well as build your portfolio so that future customers can see the quality of your work.
The rate for micro consulting can vary significantly based on the type of services you offer and the complexity of the tasks involved in each project.
Some consultants charge by the hour, while others prefer to quote a flat fee per project. It’s important to research similar services available on job boards to get an idea of market rates before you set your own rates.
To be successful as a micro consultant, it’s important to focus on developing your skills and building relationships with clients. Here are some tips for success:
With these tips, you should have no problem succeeding as a micro consultant. Good luck!
A: Micro-consulting is a type of professional consulting service where clients can access expertise on a “pay as you go” basis. It often requires fewer personnel costs and shorter timeframes to complete projects compared to traditional consulting services.
A: Getting started with micro-consulting involves deciding on your area of expertise, making yourself visible online, developing a pricing model, promoting yourself as a consultant, and building relationships with clients by delivering value.
A: To be successful as a micro consultant, it's important to focus on developing your skills, staying organized, understanding client needs, providing value, nurturing relationships with existing clients, and keeping up with the latest trends in your area of expertise.
A: The advantages of micro-consulting include cost savings for businesses, greater scalability options compared to traditional consulting services, and more flexibility for clients when choosing services. It also makes it easier for consultants to build a portfolio of work quickly.
Micro consulting is an excellent option for businesses looking to access expertise on a “pay as you go” basis. It offers numerous benefits, including increased efficiency, lower costs, greater flexibility, and scalability. To start with micro consulting, decide on your area of expertise, make yourself visible online, develop a pricing model, and promote yourself as a consultant. With the right approach and attitude, you can succeed as a micro consultant by staying organized, understanding client needs, providing value, and nurturing relationships.
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