Collaborative Marketing and Merchandising Decision-Making in Retail

Topic: Collaborative Marketing and Merchandising Decision-Making in Retail

I would like to learn more about how large US-based multi-category retailers structure collaboration between their merchandising and marketing teams to drive business performance. In particular, I am interested in a better understanding of how these teams identify the root causes of performance trends, select the most effective marketing levers to influence results, and reflow budgets accordingly. Additionally, I am seeking insights into organizational structures, decision-making models, and role responsibilities that enable cross-functional alignment and agile marketing execution.

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