Advertising Ecosystem Dynamics

Topic: Advertising Ecosystem Dynamics

I would like to learn more about the advertising ecosystem, particularly focusing on the roles and responsibilities of leaders in streaming publishers and brands. In particular, I am interested in understanding how these professionals manage ad monetization, optimize yield, and prioritize performance in connected TV (CTV) advertising. Additionally, I aim to gather insights into the key challenges they face and the features they consider essential for effective advertising operations.

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